How big businesses are implementing the use of translation services to enhance customer experience

pexels-photo 1

-Written by Erik Sargent 

America is more ethnically diverse than ever before. People from different backgrounds and countries make up large portions of our populations, each bringing their own unique lifestyle. With this type of background comes a growing population of people speaking different languages. Communication plays a huge part in the daily lives of millions of Americans each day, but often times, much of our population is left out due to communication barriers.

According to a report by the U.S. Census Bureau published in October of 2016, there were 40 million residents in the United States ages five and older who spoke the native language of Spanish at home. This was a 131.2 percent increase from 1990, when it was just 17.3 million people. For reference – this is 13.3 percent of United States residents.

While some of these Spanish-speaking Americans are fluent in English, many are not. This can create a language hurdle in places heavily populated with Spanish-speaking Americans, such as California, Florida, and Texas.

From a business perspective, this creates a dilemma for companies looking to branch out and extend their reach to new customers. If they aren’t able to communicate with potential customers and create a positive brand experience across websites and social media platforms, they won’t continue to appeal to a wide audience.

Often times, you’ll see companies bring on one or two Spanish-speaking employees hoping to handle the large influx of people who don’t speak English, but in heavily populated areas of Spanish speakers, this just simply isn’t enough.

One solution to increasing engagement and appealing to a wider audience is using a translation service. Companies like Amazon and The New York Times have both recently launched pages on their website featuring Spanish content, showing the trend of translation services has reached even the biggest of business.

Translation companies like Tomedes Translation work with big businesses and companies to offer translation services of all kinds, improving the communication levels and helping them to reach customers they normally wouldn’t have the ability to communicate with. Tomedes was founded in 2007, and has more than 15,000 clients across the globe.

“We offer a variety of language services – what that means is translation, proofreading, editing, transcription, subtitles, voice over – pretty much if it’s a service that is connected to a language, we offer it,” said Rivkah Miller, an Account Manager for Tomedes Translation.

Tomedes translates over 50 languages, and takes the burden off companies looking to use employees who are bilingual to communicate with customers.

Clients will send Tomedes files they need translated, and it will go through an extensive review process with the translators and project managers at the company. The work they do covers an incredibly wide spectrum, and clients find translation needs for almost anything.

“We have clients who need CDs translated, we have law firms who want immigration documents translated, we have legal contracts, and we are also getting big into the gaming and app industries as they look to go international,” Miller said. “There’s always a reason why someone would need translation and would want it done professionally.”

This type of translation service is the next step as technology increases and business become global, and it instantly makes a business more accessible to the public and people of varying backgrounds.

“It facilitates visibility, essentially, and facilitates communication,” Miller said.

For the international moving company TWO MEN AND A TRUCK®, the translation process has become a main priority, as the company has 350 plus locations in the U.S. with a large number of franchises in Arizona, California, Florida, and Texas.

People of all backgrounds are always in need of moving services, and for TWO MEN AND A TRUCK, it was important to get their websites translated to Spanish and begin to employ Spanish-speaking customer service representatives at their national Customer Resource Center to better handle the communication. The company recently worked with the translation service, Gengo, to implement Spanish content across all of their websites in order to be more inclusive and connected to Spanish speaking customers.

“This is just another step in our continued evolution, and in our commitment to continuously exceeding customers’ expectations,” said Dawn Kroeger, marketing and communications director at TWO MEN AND A TRUCK’s international headquarters located in Lansing, Mich. “By delivering our local websites and marketing materials in Spanish, we are working to better support the needs of the TWO MEN AND A TRUCK consumer base. We know there are loyal customers out there whose primary language is not English, so we are now taking action to provide them with the best experience possible, starting with their initial experience on our websites.”

This translation will allow the moving company to connect with more customers looking to move, and help them continue growing as a brand across the United States and international locations.

“Being in the Los Angeles market, a majority of our customers find us through internet searches,” said Stefanie Shook, marketing manager at the TWO MEN AND A TRUCK Pasadena, Calif., location. “We also have a huge Spanish speaking population here and by translating our website, we are acknowledging and showing that we want to serve them with the best customer service possible.”

According to Miller, the advancement from technology has made this language translation much more crucial to running a successful business than ever before. There are numerous languages being spoken by people in the country, and many businesses in the country are communicating with customers from around the globe.

For companies like Amazon, The New York Times, and TWO MEN AND A TRUCK, their revenue streams rely on people continuing to use their services, and translating their company content into a new language will help with this.

“It’s very hard to navigate when you can’t speak languages,” Miller said. “You might have advocates who can help you, someone who does speak the language, but that’s just one person. That’s not enough.”

National jobs report shows upward trend in employment across the country

-Written by Erik Sargent

cropped-tmaat078-2258008559-o

One topic that always finds a way to stay relevant in the national landscape discussion is the job market around the United States of America, as people constantly look for new and improved work opportunities in their career.

At the end of each month, the Bureau of Labor Statistics from the U.S. Department of Labor releases a monthly job report, which helps paint a picture of what the current job situation in the country looks like, focusing on employment increases and decreases, as well as job availability.

According to the report for the month of February, the areas of work that saw major employment gains were construction, private educational services, manufacturing, health care, and mining. The unemployment rate for the month of February was also down from 4.9 percent in February of 2016, showing a slight change to 4.7 percent for this year.

The report also showed that the average hourly earnings for all employees in private nonfarm payrolls increased by six cents to $26.09, following a five cent increase in the month of January.

“It looks like month over month, all major industries have gone up in terms of job postings,” said Emily Underwood, Senior Account Manager at the employment search engine Indeed.com. “A huge increase has been in hospitality from February last year to February to this year, as those jobs continue to grow. With jobs like information technology, it’s still a very, very hot market and much needed market, but it looks like there has been a slight decrease in job postings.”

Indeed presents data tracking the number of job postings on their site, as well as areas where the job postings are available.

Along with the major increase in hospitality jobs, there was a major increase in jobs in the media, real estate, and retail industries. Education saw a -13 percent decrease in job availability from this time last year, and healthcare also saw a major drop.

In terms of the markets where jobs are hot, Indeed tracks how many jobs are posted per 1,000 people in the area. San Jose (CA) took the top spot with 63 postings per 1,000 people, with Salt Lake City (UT), Denver (CO), Raleigh (NC), and Indianapolis (IN) rounding out the top five.

“This is basically telling us that there are four jobs available per person in a city like Salt Lake City,” Underwood said. “It shows here that the unemployed person has jobs to choose from, and it looks like this is more of a job seekers market vs. an employer market. Down at the bottom of the list, for example, Las Vegas (NV) is 49th – it’s a one-to-one ratio. It’s a little bit more competitive for the job seeker.”

One job market that is currently trending upward is the moving industry, and a company that is looking to hire is the international moving company TWO MEN AND A TRUCK®. The franchising company kicked off their Career Move Month campaign at the beginning of March, an initiative to recruit more people to their growing system.

“Our goal with Career Move Month is to ramp up for our busy season by hiring at least 1,200 new team members across the country,” said Human Resources Director Sara Bennett. “We have part-time and seasonal positions available, but there is also plenty of opportunity for full-time and long-term roles in the company.”

The movement is focused on showing that while moving is the core of the industry, there is a wide-range of opportunities within the system.

“Career Move Month is an exciting time of year for us because it gives us a chance to showcase the opportunities that exist at TWO MEN AND A TRUCK® across the country,” said Bennett. “Many people don’t realize the variety of specialized roles that are available in our system. We of course have openings for movers and drivers, but there are also opportunities for positions in marketing, management, logistics, accounting, human resources, IT, and more.”

The national job report showed that professional and business services have continued trending upward, adding 597,000 jobs for the year. Industries like wholesale trade, transportation and warehousing, information, financial activities, and government all showed little or no change over the last month.

The next job report from the Bureau of Labor Statistics is scheduled for April 7, 2017.

TWO MEN AND A TRUCK storage

Perks of the job as a TWO MEN AND A TRUCK® frontline employee

-Written by Erik Sargent

HR GoPro 30 sec national commercial from TWO MEN AND A TRUCK on Vimeo.

TWO MEN AND A TRUCK®’s Career Move Month is in full swing, and we’re hoping to bring on 1,200 team members as we prepare for the busiest time of year — the spring and summer months!

The benefits to joining on as a TWO MEN AND A TRUCK® employee are endless, and opportunities for advancement are abundant within the system. You get the opportunity to join a company that cares about their employees, is passionate about helping others, and strives to make an impact within local communities across the country. You can develop leadership and personal skills, and learn how to work effectively and efficiently as a team.

Joining on as a mover and driver is more than just physical work, and there are many perks that come with the job.

We spoke with a few movers and drivers on what they like about being on TWO MEN AND A TRUCK®’s front line staff, the appeal of the job, and some positive aspects people might not consider.

Cody Ballard

Why do you like being a TWO MEN AND A TRUCK® mover/driver?

  • “I like being a TWO MEN AND A TRUCK® driver because it’s something new every day. I get to see new places and meet new people.”

What is appealing about this job vs. other jobs you’ve had?

  • “The most appealing thing about this job is the room to grow within the company. With hard work comes great reward, and your efforts do not go unnoticed here.”

What is your favorite part of the job?

  • “My favorite parts of the job are being able to go on long-distance moves and go to places I have never been before. I also enjoy developing relationships with customers. It’s a great way to go out and meet new people.”

Jacob Higbie

Why do you like being a TWO MEN AND A TRUCK® mover/driver?

  • “You get to see nice places, and meet cool people.”

What is appealing about this job vs. other jobs you’ve had?

  • “There is something new every day. A new place, new customers, and you never really know what you are getting into. It keeps you on your toes.”

Austin Wartenbe

Why do you like being a TWO MEN AND A TRUCK® mover/driver?

  • “I like being a mover because I get to meet new people every day.”

What are your favorite parts of the job?

  • “Summer – the hours of the jobs are long, but they are always fun.”

Josh Magyar

Why do you like being a TWO MEN AND A TRUCK® mover/driver?

  • “Definitely the people we move, and the workers I work with.”

What is appealing about this job vs. other jobs you’ve had?

  • “You are always active, and there is constant change in the job.”

What are your favorite parts of the job?

  • “The people we meet each day and all of my co-workers.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Teams prepare for the busiest move weekend!

TWO MEN AND A TRUCK® prepares to welcome 1,200 new employees

-Written by Erik Sargent

Two Men and a Truck

At TWO MEN AND A TRUCK®, the month of March means one important thing – Career Move Month. On March 1st of every year, we officially kick off the Career Move Month campaign, which aims to bring in new members to the TWO MEN AND A TRUCK® system wide, all across the country. Continue reading “TWO MEN AND A TRUCK® prepares to welcome 1,200 new employees”

Moving Careers Forward with TWO MEN AND A TRUCK®

-Written by Erik Sargent

Providing excellent customer service to our loyal customers is a huge priority for the TWO MEN AND A TRUCK® team. However, none of that is possible without the hard-working, passionate team members across the country who strive to also move their careers forward.

Time and time again, you’ll find stories of employees who have started as movers in the system, and who have worked their way up to higher positions on the company ladder. Other times, you find people who’ve developed various professional skills with us and went on to be successful in other fields around the globe. We offer a wide variety of career options, including jobs in marketing, accounting, management, and many more.

Moving People Forward® is a lifestyle that is taken very seriously at TWO MEN AND A TRUCK®, and it’s something we strive to do each and every day. Take a look at stories of our team members to see how the TWO MEN AND A TRUCK® system has allowed them to reach their career goals!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK® seeks to hire 1,000 new employees during annual Career Move Month

Written by Jessy Howe

TWO MEN AND A TRUCK team members

Career Move Month is quickly approaching! With the official kick-off on March 1, we can’t help but share our excitement about the new team members across the country who will soon join the TWO MEN AND A TRUCK® family. Ahead of the busy moving season adding motivated, hardworking individuals to local teams is essential to support loyal TWO MEN AND A TRUCK® customers.

Throughout March, TWO MEN AND A TRUCK® is dedicated to hiring new talent to fill various positions within the company including managers, marketing and sales coordinators, movers, drivers, and customer service representatives. These individuals will become part of our franchise teams in more than 330 locations.

“Career Move Month is a nationwide campaign to introduce the many opportunities that exist in the TMT system, but we never stop hiring,” said TWO MEN AND A TRUCK® Human Resources Director Sara Bennett. “We will hire more than 9,000 employees in 2016 and are always looking for people who want to move forward with us!”

Our goal is to receive 10,000 applications within the month and to hire 1,000 new employees. Whether you are just beginning your career or are an experienced professional, the career opportunities with TWO MEN AND A TRUCK® are endless. This year’s theme is “boxes to briefcases” as many team members quickly advance within our system. In fact, 75 percent of our managers began as frontline employees before working their way into management roles.

Our core purpose is to move people forward, personally and professionally. Our employees tell us they love working here because of the variety, great people, and opportunity to make a difference. Are you looking for something more fulfilling? Apply now to get a jump start of the hiring process!

We know interviews can be intimidating but the best way to get rid of your nerves is to prepare. We want to help you on your path to landing your dream job! Check out this fun video on interview etiquette.

TWO MEN AND A TRUCK® is the first and largest franchised moving company. We are currently looking for new team members, including movers, drivers, managers, marketers and more! View all openings online at careers.twomenandatruck.com. Let us help you move forward in your career today!

From mover to marketer in a matter of months

Written by Jessy Howe

Moving People Forward® is our core purpose. We make it a priority each and every day to move people forward, both personally and professionally. So much so, that 75 percent of our managers started in frontline positions before moving into management roles!TWO MEN AND A TRUCK Dirk Knowles

Like many employees within our system, TWO MEN AND A TRUCK® Fort Wayne, Ind., Marketing Coordinator Dirk Knowles has experienced this firsthand.

After attending high school in Bluffton, Ind., Knowles went on to attend the University of Saint Francis in Fort Wayne to pursue his Bachelor’s degree in Business Administration with a concentration in marketing.

Although Knowles had known about TWO MEN AND A TRUCK® since 2008, it wasn’t until August 2012 that he joined the company as a mover. Two months later, he was offered a position in the office as a customer service representative (CSR). TWO MEN AND A TRUCK® Franchisee Matt Schiffeneder took notice of Knowles’ potential and knew of his knowledge in marketing. After two months of working as a CSR, Schiffeneder presented him the opportunity to further advance his career and take on the role of marketing coordinator at the franchise. Knowles jumped at the opportunity.

“TWO MEN AND A TRUCK® has not only given me the opportunity to come up through the ranks but has also given me the chance I have been looking for to do what I love and that is bring awareness and build the reputation for TWO MEN AND A TRUCK® here in Fort Wayne, as well as work with the community through our charity programs,” said Knowles.

This coming spring, Knowles will have the chance to do just that as he coordinates the Movers for Moms® campaign in his community. The program is held at all TWO MEN AND A TRUCK® locations across the country to collect donations for essential care items to be delivered to women’s and family shelters on Mother’s Day. He and his team have already gained the support of six Fort Wayne businesses who will be donation partners throughout the program.

As he plans for this large campaign and tackles day-to-day duties, Knowles feels supported by the corporate office and resources available to him.

“My favorite part about the TWO MEN AND A TRUCK® system is how open the line of communication between home office and the franchise is,” said Knowles. “Being very new to the position and being my first opportunity to focus on the marketing aspect of a company, it is reassuring to know that when I have a question I can contact home office directly and speak with someone who has the experience and knowledge.”

While he continues to excel and grow within the company, Knowles encourages others considering beginning careers with TWO MEN AND A TRUCK® to take the leap.

“Having experience as a mover significantly helped me when working as a CSR when explaining to customers how and what our movers would do. Now having worked as both a mover and CSR, it helps when explaining the moving process starting with that first initial customer call to the signing of the paperwork at the end of the move,” said Knowles. “My advice for anyone thinking about starting a career with TWO MEN AND A TRUCK® would be to take every opportunity you are given and to work in different positions within the company.”

 

If you are interested in beginning your career with TWO MEN AND A TRUCK®, please visit our careers site! TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward in your career!

Career Move Month 2015 an overwhelming success!

We are enthused over this year’s Career Move Month results! After hiring 1,209 employees across the system, we surpassed our target of 1,000 new hires for the month of March. We couldn’t be more excited to begin our busy season with our new team members across the country!

Although Career Move Month is over, TWO MEN AND A TRUCK® locations nationwide are still hiring to fill open positions. Franchises are continually hiring for positions such as movers, drivers, customer service representatives, managers, marketing coordinators and other various support roles on their teams.

Working at TWO MEN AND A TRUCK® is not just a summer job, it’s the beginning of a fun, advantageous career. This year, we have written a variety of blogs covering what it’s like to work for TWO MEN AND A TRUCK®. For more career-related stories, check out our HR blog.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move your career forward! It’s time to join the moving company with 64 straight months of rapid growth. For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

We recently launched a new careers website! Check it out and apply to become part of the TWO MEN AND A TRUCK® team. https://careers.twomenandatruck.com/

Launch your career with TWO MEN AND A TRUCK®

Written by Nicole Harrison
 

After two successful years, Career Move Month is underway for the third consecutive year. During this special month dedicated to hiring, TWO MEN AND A TRUCK® looks for talented applicants all over the United States to fill various positions within the company including managers, movers, drivers, marketing and sales coordinators, and customer service representatives. Throughout March, TWO MEN AND A TRUCK® will heavily recruit talented individuals to become part of franchise teams all over the country. This year, our goal is to receive 10,000 applications and hire 1,000 new employees across the system.  TWO MEN AND A TRUCK has grown for over 60 months consecutively and is looking for talented people to join and grow with us.  The career opportunities are top notch and endless whether you are just beginning your career or are an experienced professional.

“The objective of Career Move Month is to raise awareness about the opportunities which exist withTMAAT423-2258115151-O in our ever-expanding network of locations and growing corporate office. We want people to recognize how TWO MEN AND A TRUCK® truly moves people forward by offering diverse opportunities for steadyemployment, career advancement, and franchising.” —Sara Bennett TWO MEN AND A TRUCK® Human Resources Director

Seventy five percent of our managers started out as frontline employees and were able to transition into management roles seamlessly. Do you have the desire to make the move from your current position to something more fulfilling? Apply now and get a head start on the hiring process!

Interviewing for a job can be a nerve-wracking experience. No matter how many times you practice your pitch, talking about yourself for an extended period of time can be uncomfortable. At TWO MEN AND A TRUCK®our core purpose is to move people forward, including helping you land your dream job!

To officially kick off Career Move Month, here is a list of interview tips to make you stand out from the other candidates.

Make eye contact. Making eye contact with your interviewer is a great way to show off your confidence (even if you’re shaking in your boots). Eye contact is polite and very sincere when you’re talking with someone. In addition to making eye contact, make sure you smile! J We’re happy to see you’re enjoying yourself, and love to see your personable demeanor, too.

Have a firm handshake. No one likes to shake a limp hand. Male or female, it’s important to show off a professional, firm handshake to your interviewer. If you’re uncomfortable, practice by shaking family members’ and friends’ hands to get the grip just right without shaking their hands too hard.Two Men and a Truck

Research the company. Know the company you are interviewing with. More times than not, your interviewer will ask you questions about the company and knowing recent or upcoming events, and general information will get you a long way. It shows you are genuinely interested and invested in the company and position.

Show up early. Arrive 10-15 minutes early to your interview. There is a fine line when it comes to punctuality. You don’t want to arrive too early, and you definitely don’t want to be late — your interviewer’s time is valuable. If you’re not sure how long it will take you to get to your interview, we recommend driving there the day before to have a better idea how long it will take you to get there.

Silence your phone. Always silence your phone or better yet, turn it off. You don’t want to receive a phone call during your interview. Turning off your phone is a respectable solution and you won’t have to worry about a text, email, phone call, or alert going off.

Dress professionally. Have you heard the saying dress to impress? That cliché has special meaning when referring to job interviews. No matter how casual the dress code is, always look and dress your best. Also, get plenty of rest the night before. Yes, we can tell when you’re exhausted or just enjoyed a late-night party!CMM2014_FBCover

Take this advice and rock your next interview! Who knows, it could be with us!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! If you are looking for a career change that is extremely rewarding, consider TWO MEN AND A TRUCK®. For more helpful tips and information on us, like us on Facebook.